“Terrifico! Magnifico! Splen-Difico!”
Nothing could be more appropriate than the words of Roald Dahl to describe my feelings about this new line of Dahl-inspired clothes by Boden.
Source: Boden
The British clothing brand is celebrating its 25th anniversary this year, which also so happens to be the year Roald Dahl would have turned 100. In celebration, they’ve partnered with Dahl’s literary estate and created an entire line of clothing honoring the likes of James and the Giant Peach, Matilda, Charlie and the Chocolate Factory, and more.
And, in turn, I’ve never been more jealous of children everywhere.
Just look at this Matilda Dress:
Source: Boden
It has a hidden bookshelf lining containing a selection of Matilda’s favorite stories, like Oliver Twist and Pride and Prejudice. It also contains words hidden among the embroidered letters.
What was that sound? Oh, just my seven-year-old self screaming with joy from all the way back in the 90’s.
Don’t worry, boys certainly aren’t left out in this collection. Just check out this Velvet Wonka Jacket:
Source: Boden
Each piece is unbelievably more magical than the last.
Some of my favorites are the simple, quote-emblazoned shirts such as “Titchy Little Snapper Whipper” and “Scrumdiddlyumptious.”
Source: Boden
Laura Harvey, Boden’s Creative Director for Childrenswear, explained the partnership on Boden’s website,
“Roald Dahl’s bonkers imagination and British sense of humour are the perfect match for Mini Boden. As a brand, we like to encourage a bit of troublemaking, and that’s exactly what you find in Roald Dahl’s stories and his characters. We were thrilled when the Roald Dahl Literary Estate agreed to join forces with us. They’re as excited about the collection as we are.”
Source: Boden
The attention to detail is incredible. Just look at these Mrs. Fox Overalls:
Source: Boden
Harvey let’s us in on their charming secret, explaining:
“If you turn the Mrs Fox Overalls inside out, you’ll see our unique map print, which was hand-drawn in-house and shows the farms of Boggis, Bunce and Bean, and all of the characters from the story. When Mr. Fox was shot at, he lost his tail. Can you find it?”
Many of the wonderful, whimsical clothes (like that incredible Matilda book dress) are already out-of-stock on Boden’s website so, for the sake of everything literarily holy, please hurry and grab these masterpieces while you still can.
Source: Boden
Which pieces are your most favorite?
YouTube Channel: ScreenJunkies News
Featured image via Boden
h/t Huffington Post
