Adult coloring books have experienced a surge in popularity from 2010 onward. Although adult coloring books before the 21st century were mainly for satirical purposes, nowadays they are used as a way of therapy. Not only do they act as a way of escaping technology, but they offer a great wave of childhood nostalgia. However, recent trends have indicated a declining popularity for adult coloring books.
Barnes & Noble, the well-known bookseller chain, has reported their first decline in holiday sales in three years. The deficits partly arose from lowered sales in the coloring book category.
Of course, sale deficits come from a number of variables, some of which could be entirely unrelated to the suspected disinterest in adult coloring books: the U.S. presidential campaign, and pricing and book advertisements are only a few of the many factors that could potentially have derailed sale predictions.
If you’re a fan of adult coloring books and you’re reading this, don’t despair! The founder of Barnes & Noble, Len Riggio, states that even though book revenues have indeed declined, the sales for the top 100 bestsellers actually rose. Much of the deficit came from other categories such as gifts and music.
Have adult coloring books started to die after such a quick resurgence in the past few years? Maybe. Whether this particular type of book stays or becomes a fad of the past is up to you and future readers.
There are so many reasons to try out an adult coloring book whether you’re an adult or not. If you have a knack for artistry, want to make collections of art, or just want to relax, grab a pack of coloring utensils and color away!
Check out this YouTube video with tips and tricks to make the most out of your coloring book experience. Happy drawing and de-stressing!
YouTube Channel: Mad Pretty
Featured image via Selah Works
h/t Chicago Tribune